Some books have the wrong title. This creates two problems. The more obvious problem: people who buy the book because of the title will be disappointed. The bigger problem: people who would really enjoy the book will never buy it because they have no idea it is a book written for them. The case in point: James Emery White’s Christianity for People Who Aren’t Christians: Uncommon Answers to Common Questions. The first sentence sets the tone: “I hope you begin this book with a healthy … [Read more...] about Explaining Christianity to Christians
Measuring out my life with coffee spoons ...and books
